Apple is working to secure an exclusive TV deal with FIFA, who plans to launch a revamped version of Club World Cup in 2025. Apple wants the TV rights to the event, which will feature 32 teams from each of the six confederations. The first tournament will take place in the US next summer. The deal could be worth around $1 billion. Apple has already paid $2.5 billion to secure global broadcasting rights to Major League Soccer and it has also secured a deal with Major League Baseball. The company sees live sports as a way to lure new customers to the Apple TV+ streaming service.
Tuesday, April 23, 2024